This project was based around the idea that all successful brands grow and evolve as the world continues to develop. The assignment was to find an existing, well known brand and either reimagine its image or add onto its repertoire. From here we could take this concept into a variety of different physical forms depending on our chosen brand. Our solutions could include anything from web based designs to creating packaging. For this assignment I chose to look into the well-known clothing retailers "Free People". This company has a certain boho/handmade vibe that I thought would bode well for the production of an annual music and arts festival sponsored by
the brand.